Code of Ethics

As a coach, I:

  1. Establish coaching relationships of unconditional, positive regard, entirely absent from any unlawful discrimination in occupational activities, including age, race, gender orientation, ethnicity, sexual orientation, religion, national origin or disability.

  2. Respect the client as being intelligent, capable and resourceful, and being the only person who can judge what is right or wrong for him/herself, including terminate the coaching relationship at any point during the process, subject to the provisions of the agreement.

  3. Be transparent about what I offer as a coach, and what I do not; also the potential impact of coaching, and any reasons that I judge coaching to be inappropriate; accurately identifying my coaching qualifications, experience, training, and certifications.

  4. Strive at all times for professional excellence, recognising any personal factors that may interfere or conflict with my coaching performance or coaching relationships and addressing these immediately and appropriately, including any conflict or potential conflict of interest.

  5. Maintain confidentiality*, including the storage and disposal of coaching records, including electronic files and communications, created during my coaching engagements.

  6. Clarify roles, expectations and boundaries to ensure a safe environment for myself and associate coaches: sexual, physical and emotional boundaries, the nature and limits of confidentiality, and review with stakeholders conflicts of interest that may emerge between coaching and other role functions.

  7. Have a clear coaching service agreement with my clients and sponsor(s) before beginning the coaching relationship and honor this agreement. The agreement shall include the roles, responsibilities and rights of all parties involved, and what information will be exchanged where third parties are involved.

  8. Commit to continued and on-going development of my professional skills.



*Confidentiality may not be maintained under the following circumstances: illegal activity, pursuant to valid court order or subpoena; imminent or likely risk of danger to self or to others. 


Confidential Information does not include information that:


(a) was in the Coach’s possession prior to its being furnished by the Client;

(b) is generally known to the public or in the Client’s industry;

(c) is obtained by the Coach from a third party, without breach of any obligation to the Client;

(d) is independently developed by the Coach without use of or reference to the Client’s confidential information; or

(e) the Coach is required by statute, lawfully issued subpoena, or by court order to disclose; (f) is disclosed to the Coach and as a result of such disclosure the Coach reasonably believes there to be an imminent or likely risk of danger or harm to the Client or others; and (g) involves illegal activity. The Client also acknowledges his or her continuing obligation to raise any confidentiality questions or concerns with the Coach in a timely manner.